Instead of whining about the tobacco companies evading the FDA tobacco law by using colors to denote the brands formerly known as "lights" or "milds," the Campaign for Tobacco-Free Kids and the other major anti-smoking groups should be apologizing to its constituents and to the public for knowingly crafting legislation that would not accomplish its declared purpose.

2. Between 2010 and 2012, the other co-author conducted studies using a variety of smokeless tobacco products. While the studies were not funded by a tobacco company, the study products were provided free of charge by U.S. Tobacco. Previously, this co-author did conduct tobacco industry-funded studies, which he acknowledged in a 2008 publication. This funding apparently goes all the way back to at least 2000. In addition, the researcher used to do consulting work for Star Scientific, U.S. Tobacco, Liggett, and Santa Fe Natural Tobacco Company, although none of that consulting occurred within the past three years.

What this indicates is that this is not simply junk science. Rather, it is a deliberate attempt on the part of the investigators to misuse data. They are using these data to draw a conclusion about whether electronic cigarettes are effective in helping smokers quit, yet they are knowingly drawing upon data from smokers who are using e-cigarettes for other reasons, who may have simply tried an electronic cigarette once, and who most definitely were not using these products as part of a current quit attempt.

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