"Similarities are evident between advertisements for the e-cigarettes of today and the cigarette ads from the 1950s. For example, both sets of ads use celebrities to appeal to their target audiences."

Roughly 67% of the physicians questioned in the research agreed that e-cigs can be a useful tool when looking for a solution in eliminating tobacco, 65% of the physicians believe that electronic cigarette usage represents a much less chance of cancer when compared to a typical tobacco cigarette, and 35% of the same physicians recommended e-cigs to their patients who smoke. These recommendations were still made regardless of the fact that the FDA has yet to regulate the use of e-cigarettes.

b. Menthol

And this is why when some responded to our proposal for a randomized behavioral study by arguing that such an approach was invalid and that we should do a survey instead, I viewed those responses as being unscientific and unsound. Instead, I believe what is truly behind these draconian opinions (draconian because they would throw out an entire line of potential evidence) is a bias towards electronic cigarettes. I'm not arguing that it is a conscious bias. It may be subconscious. But I don't believe that any objective scientist would argue for completely throwing out a randomized clinical study design and relying solely on survey evidence to draw conclusions about the effectiveness of a product such as electronic cigarettes.

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