As you can see in these image from their website, a Cigavette looks like any other electronic cigarette. They have all the same components and look the same. But the key difference, according to Cigavette, is the “smart chip” that controls the heating element and LED.

Mark Ten: nicotine, PG, VG, flavorings

The letter concludes: "I really hope you will reconsider your approach – it does not serve public health or the public interest. It is wrong simply to assume that e-cigarettes will play no part in reducing the expected one billion 21st Century deaths from smoking. The evidence that there is, taken as a whole, is actually very encouraging, and certainly not a reason to mount a ‘dirty tricks campaign’ against these products. In any event, there is never a case to mislead the public, policy-makers and legislators even if you are convinced the end justifies the means, which in this case it does not."

“I gave Cigavette e-cigarettes a try and was truly impressed. I love the fact they have a full line and offer different choices that fit my needs. I started using the Full Flavor and within a few weeks was already lowering my Nicotine strength and was able to switch to Lights. I got the Starter and ReFill Package first to see how I liked it and then got the Set so I had 2 batteries and the wall/usb charger. I haven’t felt the need for a cigarette once since making the switch. You can tell from the first puff Cigavette is quality and produces an amazing amount of vapor. We finally have an e-cig company that figured it out. I tell everyone I know about Cigavette.”(from Cigavette website)

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