Finally, there is also no evidence that we are seeing the reglamorization of smoking. In fact, current evidence suggests that electronic cigarettes have led to the deglamorization of smoking and have enticed tens of thousands of smokers to try to get off of cigarettes.

For this reason, the FDA should think long and hard before jumping into a decision to ban the flavors in electronic cigarettes. It is possible that despite encouraging experimentation among some nonsmoking youth, flavored electronic cigarettes may actually have a net positive effect on the public's health by serving as an overall deterrent to youth smoking.

I can only hope that this new study will help the FDA realize the folly of its proposed approach to electronic cigarettes and develop a new set of regulations that directly set standards for the safety of the product.

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