"The findings demonstrated that manufacturers did not simply remove descriptors, to be in compliance with the law, but introduced new color-coded brand name descriptors which smokers were able to recognize and easily identify the formerly labeled "lights" brands. We did not examine the use of colors themselves, which may be protected by the First Amendment, but rather the use of color terms. The marketing materials examined make explicit the fact that the use of substituted color terms in brand names is similar to the dropped "descriptors, so that consumers will continue to recognize these brands as "lights"."

5. The majority of dual users (e-cigarettes and cigarettes) are using e-cigarettes every day, and half are using at least two cartridges/disposables per day.

The study authors attack the cigarette companies for substituting another term in the brand name for their products after removing the offending terms ("lights," "ultra-lights," "mild," etc.). But what they fail to acknowledge is that in order to comply with the law, the cigarette companies had no other choice. Had they simply removed the offending descriptor, this would have resulted in their having four or five brands with the exact same name, preventing consumers from having any way to distinguish these brands. Such a result would have effectively removed these brands from the market, which was clearly not the intent of Congress. Had Congress intended to remove these brands from the market, it would have simply banned these brands altogether.

Let’s bring up the math again, I have 9ml out of a 10ml bottle full of VG and so I’m looking for only 1ml of flavoring. I wanted strawberry banana E-Juice so 0.5ml of strawberry and 0.5ml of banana. Easy enough, right I thought so too but as I was extracting 0.5ml of strawberry flavoring the bottle slipped and flavoring spilled out of the glass vial. Cleaning that up was the easy part, but getting the scent of strawberry out of the table was near impossible. These are concentrated flavorings and extremely strong to begin with but when the flavoring gets soaked in, it doesn’t come out. In fact, it has been a week and my table still smells like strawberries! I learned from my first mistake and this time I wrapped a small towel around the banana flavoring glass vial, this way if it spilt the towel will soak up the flavoring instead of the table. Thankfully I didn’t make another blunder and was able to add the banana flavoring into the E-Juice bottle I was creating. So I got my base, my nicotine, and my flavoring. I’m done, right Nope, not even close.

Anecdotes are in fact data. Of course, what you do with that data and how you interpret it is affected by the nature of how the data were obtained. But anecdotes are data. Remember, the connection between smoking and lung cancer itself was first uncovered by a case series. Physicians started to note multiple cases of lung cancer - which was very rare at the time - all occurring in smokers. While these patients could be called "anecdotes," they were also people who provided very real and important data that led to the discovery that smoking causes lung cancer. That connection would not have been found had these "anecdotes" been dismissed.

Furthermore, the deceptive statements of both authors appear in a press release, not simply as quotes in a newspaper article. This implies that they had plenty of time to think about these statements and were not just speaking off the cuff or being misquoted.

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