Electronic cigarettes, on the other hand, have a clean and cool hit that is soft on the lungs and is designed to satisfy your nicotine cravings, not your cravings for smoke.

Glantz believes that informing consumers that e-cigarettes are safer than smoking will increase the appeal of e-cigarettes to youth, and on that basis, he wants the truth to be suppressed. The comment recommends that FDA ban "indirect health claims," which presumably means claims that e-cigarettes are safer than real cigarettes.

I wanted to know what advanced technology they were talking about, so I ordered their basic starter kit to see if their claims had any merit.

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