1. E-cigarettes are a "gateway to nicotine addiction."

This assertion is demonstrably false. While it is true that there are a total of about seven e-cigarette brands that are owned by Big Tobacco, the overwhelming majority of electronic cigarette companies have nothing to do with tobacco companies. There are estimated to be more than 250 e-cigarette brands on the market. Therefore, the overwhelming majority of electronic cigarette companies are completely independent from tobacco companies.

This means that 99% of the electronic cigarette companies currently on the market are going to have to change the way they market their products. They are going to be forced to implicitly lie about their products by pretending that providing a safer alternative to smoking has nothing to do with why they are marketing these innovative devices.

The study concludes: "Among smokers who have attempted to stop without professional support, those who use e-cigarettes are more likely to report continued abstinence than those who used a licensed NRT product bought over-the-counter or no aid to cessation."

The Business Standard and Medical Xpress reporters were not the only ones to get this message from the study and its authors. According to an on the CBS Atlanta web site: "Exposure to surfaces and objects that have been saturated in cigarette smoke, labeled as “third-hand smoke,” may be as deadly as smoking the cigarette itself."

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