Experienced vapers will tell you that different e-liquids taste different depending on the temperature of the heating element. You cannot get a consistent taste if the voltage of the heating element is not consistent. If it is too hot, you can burn the e-liquid, and it tastes awful. If the element burns too cold, it will not provide the vapor you want.

"while we have heard from some former smokers who say e-cigarettes helped them quit, there is not yet any conclusive scientific evidence that e-cigarettes can work as a cessation aid."

Destroying this selling point helps no one except for the UK's cigarette companies, which stand to enjoy a bigger run of profits due to CAP's stupidity.

• The truth is that there are at least 10 published studies that examined the health effects of electronic cigarettes. And this doesn't even include the more than 20 studies in which the chemical constituents of electronic cigarette liquids or vapor have been analyzed using gas chromatography/mass spectrometry.

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