Some of the researchers and advocates who opposed our crowdfunding campaign to raise money for a randomized behavioral study of the effects of electronic cigarettes on smoking behavior argued that randomized clinical trials (RCTs) are simply not appropriate to study e-cigarettes because they cannot simulate the real-life situation, where smokers have many choices of different types of products, can engage with social networks, and can experiment over time, change products, advance from one type of product to another, etc.

In fact, the American Cancer Society (ACS) has established a series of given in Dr. Terry's honor and memory. According to the ACS: "The Luther L. Terry Awards are presented triennially and in conjunction with the World Conference on Tobacco OR Health. These awards recognize outstanding worldwide achievement in the field of tobacco control. Awards are presented in six categories: Outstanding Individual Leadership, Outstanding Organization, Outstanding Research Contribution, Exemplary Leadership by a Government Ministry, Distinguished Career, and Outstanding Community Service. Named for the late United States Surgeon General Luther L. Terry, M.D., whose groundbreaking work established the foundation for public health scrutiny of the dangers of tobacco use, the Awards honor outstanding leadership and accomplishment, are synonymous with excellence, and signify that the recipients are among the very best in the world at what they do."

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