Yesterday, I reported that Drs. Stan Glantz and Simon Chapman issued against Lorillard for running an inappropriate blu e-cigarette commercial (the robot sex ad). The truth is that Lorillard had nothing to do with the ad, which was produced in 2010, well before Lorillard acquired blu.

Their chief example is striking: many tobacco control researchers are referring to electronic cigarettes as "tobacco products." However, e-cigarettes are not tobacco products. They contain no tobacco whatsoever.

And importantly, the same thing is being said today, in some hospitals, about smokers. A number of hospitals refuse to hire smokers not merely to reduce health care costs, but because they don't want their patients to have to even "see" a smoker.

Can you imagine if the tobacco companies used the same logic as Dr. Glantz? They would, according to his scientific reasoning, be perfectly honest in communicating to the public statements like this:

In a strange and ironic twist, in an published in the journal Tobacco Control and a blog on the article, a set of anti-smoking researchers are attacking the cigarette industry for complying with the law.

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