The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

And even if vaping involved deeper inhalation than smoking, how would that demonstrate that vaping is more dangerous than smoking, especially since the vaper is inhaling far fewer carcinogenic chemicals - and at far lower levels - than the smoker?

• We lied to you when we told you that "many kids are starting out with e-cigarettes and then going on to smoke conventional cigarettes."

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