In contrast to Senator Rockefeller's assertion, blu is actively avoiding the marketing of candy-flavored electronic cigarettes to children, as it is not offering candy-flavored disposable electronic cigarettes. This is perhaps the clearest signal that blu is not marketing flavors to children. It should be obvious to the senators, if if they put any thought into the issue, that the best way to judge blu's intentions is to examine the differences between their starter kit flavors (the ones which require you to shell out 70 bucks) and their disposable flavors (the ones which kids are most likely to use). In fact, while the starter kit flavors do include candy varieties, the disposables do not. This is a clear sign that Lorillard is not interested in offering candy-flavored electronic cigarettes to the youth market.

In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

I summarize my argument as follows: "In recent years, the tobacco control movement has squandered the opportunity to reduce smoking-related disease and death. Instead of continued progress, the tobacco control movement has largely been co-opted by a bureaucracy of national organizations that seem more concerned about bolstering their funding streams than fighting the tobacco industry. Both the government and the national tobacco control organizations have largely abandoned the fight against the tobacco industry and smoking, and instead have dedicated themselves to seeking funding for research or policy that makes little or no further contribution to the protection of the public’s health."

Destroying this selling point helps no one except for the UK's cigarette companies, which stand to enjoy a bigger run of profits due to CAP's stupidity.

I don't begrudge the CDC for enumerating the potential population-level risks of the introduction of electronic cigarettes to the market. However, I do criticize the agency for fabricating scientific evidence in order to support what is clearly a pre-determined agenda: the demonization of e-cigarettes.

The Rest of the Story

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