However, in February 2014, there is one entity that continues to reiterate the lies of the 1970s ...

By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

In fact, this is precisely what Trueba et al. demonstrated in a of changes in exhaled nitric oxide levels in 41 healthy college students.

Using Dr. Glantz's reasoning, the cigarette companies would be perfectly honest in putting out headlines stating:

For CDC:

Many tobacco control advocates have asked me why, as a harm reduction supporter, I am always talking about the use of electronic cigarettes to help people quit smoking, rather than the use of smokeless tobacco products.

"Thanks again for making time to see us, this is an area of much focus globally and we are committed to bringing these products to market and so reducing the harm caused by smoking in the population," the letter said.

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