According to the deeming regulations, electronic cigarettes cannot inform consumers that the electronic cigarette "presents a lower risk of tobacco-related disease or is less harmful than one or more other commercially marketed tobacco products" (which includes cigarettes). In other words, the marketing of electronic cigarettes will need to be based on the false pretense that e-cigarettes are not intended as a safer alternative to smoking.

6. Regulation of heating temperature and protection against overheating and dry puffs.

A number of anti-smoking groups are attacking two former tobacco industry consultants for failing to disclose their history of funding by the tobacco industry in a set of two commentaries they published recently in a pair of major medical journals. The journals have both responded by admonishing the authors and requiring them to publish a correction in the next issues of the journals.

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