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You may wonder why I am calling these people - smokers who have quit smoking via electronic cigarettes - anecdotes.

In a recent in Forbes magazine, Jacob Sullum reviews some of the evidence which demonstrates that many former smokers have quit smoking successfully using electronic cigarettes as a cessation aid. Sullum writes:

Now, thanks to Drs. Blum and Muhlberg, we find out that all the complaining by the anti-smoking groups about the "wild, wild West" of e-cigarette marketing in an unregulated environment is bogus, as these groups failed to insist on an amendment which would have regulated e-cigarettes as tobacco products. Instead, these groups - back in 2009 - were actually fighting to get e-cigarettes off the market entirely. Regulating them as tobacco products would have meant institutionalizing their entrance and penetration into the market. It would have risked having these safer products compete with much more hazardous products like regular tobacco cigarettes. And that, by the reasoning of Tobacco-Free Kids and Friends, would have been a disaster.

The positions taken by these groups are actually very reasonable. In fact, I completely agree with their positions as stated in the op-eds and articles that Glantz cites. As it turns out, I am quoted in a number of these articles. So does this mean that I, too, am being orchestrated by electronic cigarette companies to push their policy agenda?


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