The report goes on to state:

Sadly, the tobacco control movement does not appear interested in holding itself to the same standards as we hold the tobacco industry.

For two reasons.

“The general idea is that it’s absolutely threatening to admit you’re wrong,” says political scientist Brendan Nyhan, the lead researcher on the Michigan study. The phenomenon — known as “backfire” — is “a natural defense mechanism to avoid that cognitive dissonance.”

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