The Rest of the Story

These results were widely publicized in the media, with negative such as: "E-Cigarettes Don't Help Cancer Patients Quit Smoking."

In my view, it is impossible to justify this aspect of the FDA's proposed deeming regulations because any restrictions on marketing to adult consumers should be based on the need to prevent companies from transmitting false, misleading, or deceptive information. Prohibiting companies from telling consumers the truth does not advance any legitimate government interest.

It is also important to mention that banning electronic cigarette advertising would violate the First Amendment rights of e-cigarette companies.

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