An internal TGA email summarised Nicoventures' pitch.

Since electronic cigarettes represent a huge threat to cigarette sales - as many smokers are switching to electronic cigarettes completely or reducing their cigarette consumption substantially and substituting vaping - this massive tax on electronic cigarettes would serve to protect cigarettes from competition, thus protecting Big Tobacco profits at the expense of the protection of the public's health.

What would be an example of such a severe problem that it warrants reporting to the FDA? to the medical branch chief in the Office of Science at FDA's Center for Tobacco Products, such a severe problem would be something like if a cigarette "just smells or tastes wrong."

Snowdon also noted that the UK National Smoking Cessation Conference was funded by GlaxoSmithKline and Pfizer. He wrote:

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