Should it be funded by smokers?

The Rest of the Story

Today, it has become apparent that ANR has no intention of retracting or clarifying its defamatory statement attacking Mistic E-Cigarettes, accusing it of being owned by Big Tobacco, and claiming that it is putting out misinformation similar to the historical fraudulent actions of the tobacco industry. I wrote my colleagues at ANR to inform them about the inaccuracy in their public accusation, but received no response. Moreover, the claim remains on ANR's website, unchanged.

I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

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