The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

This survey has two major implications for public health regulation.

If Senator Hannon were truly committed to protecting the health of children in New York, he would propose banning the sale of cigarettes, which are the primary source of nicotine poisoning among New York residents. Why ban the non-tobacco cigarettes which are helping thousands of smokers get off cigarettes, while leaving the real ones on the market to continue to kill New York residents?

Under this provision, an electronic cigarette company cannot even inform consumers that the product does not produce smoke because such a claim would be considered a "reduced exposure" claim under the Tobacco Act.

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