The Campaign for Tobacco-Free Kids, along with the American Heart Association, American Lung Association, and American Cancer Society pulled one over on the American people by declaring that the legislation that the Campaign crafted in negotiations with Philip Morris would put an end to descriptors relating to "light" or "mild" cigarettes.

(2) A description of any reasonably foreseeable risks or discomforts to the subject; …

There are clearly two ways to spin this study. One is to emphasize the study's reassuring findings that there were no substantial causes for serious concern. Another is to spin it as these authors did, stating their conclusion as follows:

Yes, this is satire. But it makes the point that the very same arguments that the lawmakers are using to implicate electronic cigarettes in targeting youth could be made to implicate nicotine replacement products such as nicotine gum and lozenges.

The rest of the story is that the review article's authors have actually acknowledged that the 5 studies they use to draw conclusions about the efficacy of e-cigarettes for smoking cessation cannot be used to draw conclusions about the efficacy of e-cigarettes for smoking cessation.

2. The subjects did not provide informed consent for their participation in the research.

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