The Rest of the Story

The restriction is inappropriate because it prohibits companies from simply telling consumers the truth about the relative safety of their products. Arguably, this is the single most important piece of information that every consumer needs to know. Keeping consumers in the dark about the relative safety of electronic cigarettes vs. tobacco cigarettes does not serve any public health interest. In fact, it does just the opposite.

As I yesterday, the FDA - supposedly committed to using the most rigorous science to regulate the continuum of nicotine-delivery products - stated in its proposed electronic cigarette deeming regulations that it is not sure that vaping is any less hazardous than cigarette smoking. In fact, the deeming regulations suggest that it is a problem that many consumers perceive vaping to be less hazardous than smoking. Moreover, the regulations make it clear that electronic cigarette companies will not be allowed to tell their customers that their products are any safer than real cigarettes, thus hiding the truth from the public and essentially requiring companies to implicitly lie to consumers.

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