By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

What it does, sadly, is continue to exaggerate the income disparity between the richest and the poorest in our society. And saddest of all, it forces the poorest in our society to pay for their own benefit programs - programs that should be provided by the government to all citizens.

• The truth is that the study only measured ever use of electronic cigarettes, not current use, regular use, or addiction to nicotine. Thus, it could not determine whether the kids who had tried electronic cigarettes ever used them again. So it could not tell if these kids were addicted to nicotine. They may have simply tried an electronic cigarette and not vaped again.

It should be clear to readers that this study was poorly designed toinvestigate the efficacy of electronic cigarettes. The study systematicallysampled a group of quitline callers who were unsuccessful using electroniccigarettes. These people tried and failed using electronic cigarettes. How dowe know they failed? Because they wouldn’t have had to call the quitline ifthey weren’t still smoking. This is clearly a harder core group of smokers andit is no surprise that their cessation rates were lower after 6-months than thecomparison group. The study tells us nothing about the effectiveness ofelectronic cigarettes, other than that they do not work for everyone. In fact, this research is biased in favor of not finding aneffect of electronic cigarettes on smoking cessation.

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