The Rest of the Story

It should be clear to readers that this study was poorly designed toinvestigate the efficacy of electronic cigarettes. The study systematicallysampled a group of quitline callers who were unsuccessful using electroniccigarettes. These people tried and failed using electronic cigarettes. How dowe know they failed? Because they wouldn’t have had to call the quitline ifthey weren’t still smoking. This is clearly a harder core group of smokers andit is no surprise that their cessation rates were lower after 6-months than thecomparison group. The study tells us nothing about the effectiveness ofelectronic cigarettes, other than that they do not work for everyone. In fact, this research is biased in favor of not finding aneffect of electronic cigarettes on smoking cessation.

According to the letter: "Today Rep. Henry A. Waxman, Sen. Tom Harkin, and Rep. Peter Welch sent a letter to California Attorney General Kamala D. Harris, Iowa Attorney General Tom Miller, and Vermont Attorney General William H. Sorrell urging them to classify electronic cigarettes as cigarettes under the Tobacco Master Settlement Agreement (MSA) to prevent e-cigarette companies from targeting youth and getting them addicted to their products. ... Classifying e-cigarettes as cigarettes under the MSA would prohibit tobacco companies from targeting youth in advertising and marketing of these products."

In a blog entitled "New Evidence that Ecigs Promoting Nicotine Addiction among Young Adults," Stan Glantz argues on his blog that a new study has provided evidence that electronic cigarette use leads to nicotine addiction among young adults who have quit smoking in the past or never smoked in the first place.

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