Wimmer writes: “E-cigarette companies have revived sometruly repugnant past tobacco marketing tactics – cartoons, celebrities, candyflavors and health claims – to promote their unregulated new product. Further,e-cigarettes are available to kids everywhere – online and in stores. Data fromthe Centers for Disease Control and Prevention shows e-cigarette use bychildren has doubled in just one year. The extended regulatory delay iscontributing to another generation of Americans’ tobacco addiction. … theF.D.A. must build on them and propose rules to close the Internet salesloophole, eliminate candy and fruit flavors that attract kids, and requirecompanies to alter their products to help reduce tobacco’s lethal toll. Eachday of delay in finalizing this proposal means more newly addicted children andmore disease, death and misery.”

Hopefully, the New York City Council will vote down this proposal. If policy makers are interested in protecting kids from electronic cigarettes, they should focus on regulating the sale and marketing of these products - just as we do with the real cigarettes. It makes no sense to ban the entire product category, especially when we know these products are helping many smokers quit or cut down and when there is no evidence that the use of these products is causing youth to become addicted to smoking, or even to e-cigarette use itself.

The report issued by these lawmakers calls for a ban on flavors in e-cigarettes.

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