The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

This story is particularly alarming, because it shows that for some anti-smoking groups, it really is no longer about health. It is solely about ideology. And apparently, the European Respiratory Society will cling to its precautionary ideology while smokers go to their graves.

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