"Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds. In fact, quite the opposite. In a series of studies in 2005 and 2006, researchers at the University of Michigan found that when misinformed people, particularly political partisans, were exposed to corrected facts in news stories, they rarely changed their minds. In fact, they often became even more strongly set in their beliefs. Facts, they found, were not curing misinformation. Like an underpowered antibiotic, facts could actually make misinformation even stronger." ...

My personal hope is to see everyone use electronic cigarettes and what got me started was seeing a pack a day smokers make the switch with little effort. I believe by switching the older more stubborn generation of smokers, we’ll see a decline of smokers overall. The newer generation is more prone to change and adaptation of new technology.

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