Finally, there is also no evidence that we are seeing the reglamorization of smoking. In fact, current evidence suggests that electronic cigarettes have led to the deglamorization of smoking and have enticed tens of thousands of smokers to try to get off of cigarettes.

The FDA is undermining decades of public health efforts to underscore the ubiquitous danger of cigarette smoking and the lack of value of even major design changes, such as filters and lower yields. By doing so, the agency is negating any positive effects of its own anti-smoking media campaign.

In a recent in Forbes magazine, Jacob Sullum reviews some of the evidence which demonstrates that many former smokers have quit smoking successfully using electronic cigarettes as a cessation aid. Sullum writes:

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