The article outlines the opinions of two camps within the tobacco control movement. One camp sees these devices as a potentially effective way of getting smokers to quit and therefore producing tremendous public health gains. The other camp dismisses the overwhelmingly positive testimony of smokers who have been helped by electronic cigarettes and argues that they are actually, on the whole, being harmed by these products.

Instead of being a time to celebrate our continued progress in fighting Big Tobacco, Dr. Blum suggests that both the government and the national tobacco control organizations have largely abandoned the fight against the tobacco industry and smoking and instead, have dedicated themselves to funding or seeking funding for research that makes no further contribution to the protection of the public's health.

The piece highlights Dr. Alan Blum's documentary which reveals that the tobacco control movement has degraded into a fight for prestige and money rather than a fight against tobacco-related morbidity and mortality: "On the 50th anniversary of the 1964 report, Alan Blum, director of the at the University of Alabama, released a documentary that highlights what he calls “the persistent foot-dragging, fear, and squandering of funds by public health agencies, universities, and medical associations alike in ending the smoking pandemic.” This is the real story of the modern-day tobacco control movement. It demonstrates that the tobacco problem is far from over, and that today’s leading antismoking groups have squandered the opportunity to continue Terry’s legacy."

It is worth noting that the conclusions which Dr. Glantz is disseminating are destructive because they undermine decades of public education about the severe hazards of smoking. If the public thinks that smoking is only as risky as vaping, then it is likely that many smokers will decide to continue smoking rather than quitting using electronic cigarettes. And many ex-smokers who have quit with electronic cigarettes may return to smoking, thinking that they might as well since they are not getting any definite health benefit from having made the switch.

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