2. Lorillard: "FDA should exercise enforcement discretion not to require premarket review of electronic cigarettes introduced into United States commerce on or before the effective date of the final deeming regulation.

Of course, the FDA is not going to take either of these actions. Because it knows where its bread is buttered. In contrast, however, the very same agency is prepared to pull thousands of electronic cigarettes from the market even though there really is no reliable evidence of any harms being caused by these products (with the exception of exploding batteries, which the agency should immediately address via a manufacturing standard requirement).

A new published online today in JAMA Pediatrics purports to provide data showing that electronic cigarettes are "aggravating the tobacco epidemic among youth."

Another recent study published late May in the Addiction Journal showed that the e-vapor produced in electronic cigarettes “can contain some of the toxinspresent in tobacco smoke, but at levels which are much lower.” This study conducted by 5 researchers, 2 of which were linked to a Federal Drug Administration tobacco panel, used approximately 81 different studies during its overall review. In conjunction, a scientific review on e-cigs from theconcluded with the comparison of conventional cigarettes, claiming that they are less likely to be as harmful. Peter Hajek of Londons Queen Mary University states “the evidence we currently have is clear: e-cigarettes should be allowed to compete against conventional cigarettes in the marketplace. Health care professionals may advise smokers who are unwilling to cease nicotine use to switch to e-cigarettes. Smokers who have not managed to stop with current treatments may also benefit from switching to e-cigarettes.”

Ironically, in the long run, hiding the influence of Big Pharma on smoking cessation policy does not advance the cessation field, but brings it to a grinding halt. The public, and tobacco control practitioners themselves, need to understand the deeply ingrained roots of Big Pharma within the tobacco control movement, especially in the smoking cessation field. Failure to do so will lead to blind following of an industry-based agenda. This is precisely what has happened in tobacco control.

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