3. Those products are real tobacco cigarettes.

• The truth is that there is abundant evidence that electronic cigarettes are much safer than regular cigarettes. Even the tobacco industry itself acknowledges that smoking is more hazardous than vaping.

The most baffling part is raising the taxes on electronic cigarettes will only return 25 million dollars. A large number to us regular folks, but it is only 2.5% of the budget deficit. So basically it won’t even make a dent. Also raising the cigarette tax an additional 50 cents would yield 50 million dollars. So by that logic, an additional 25 cents for the regular cigarettes would cover the entire return of electronic cigarettes!

The major purpose of regulating advertising in the first place is to prohibit companies from deceiving consumers. But by precluding companies from telling consumers the truth, the CAP's regulations actually ensure that consumers are deceived. There is no legal nor public health justification for this campaign of deception. It protects cigarette profits at the expense of the lives and health of UK citizens.

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