In other words, the deeming regulations place an insurmountable obstacle in the way of new and innovative products. This is disastrous because it is new products which are essential to continue to drive the market forward. It is the new products which will be safer and more effective. It is the new products that are critical to allowing electronic cigarettes to some day seriously challenge or overtake the combustible market.

What this indicates is that this is not simply junk science. Rather, it is a deliberate attempt on the part of the investigators to misuse data. They are using these data to draw a conclusion about whether electronic cigarettes are effective in helping smokers quit, yet they are knowingly drawing upon data from smokers who are using e-cigarettes for other reasons, who may have simply tried an electronic cigarette once, and who most definitely were not using these products as part of a current quit attempt.

Tony Gwynn's at age 54 from repeated smokeless tobacco use is the reason why. While it is not common, traditional smokeless tobacco use is clearly associated with oral cancer. In addition, there is little evidence that as marketed and used in the United States, these products are helping a substantial proportion of smokers to stay off cigarettes.

Any type of smokeless tobacco is considered a form of tobacco harm reduction because it does not involve smoke or tar. This typically includes snus, chewing tobacco, tobacco strips-lozenges-stick-gum, and . These products can provide nicotine without lighting tobacco on fire and inhaling it, thereby reducing the harm caused by the smoke and tar from tobacco. Nobody is going to claim these products are 100% safe, but many claim they are safer than smoking tobacco. It is another way to approach the problem, and it is gaining popularity quickly thanks to e-cigarettes.

Here is Glantz's accusation: "the e-cigarette companies (which are, increasingly owned by cigarette companies) are mobilizing the same network of right-wing think tanks that the cigarette companies have used for years to push their policy agenda, often linked with the tobacco companies' development of the Tea Party and related groups. John Mashey, a member of the Center for Tobacco Control Research and Education's Advisory Committee, sent me a few good examples. ... The more things change the more they stay the same."

Peter Hajek, director of the Tobacco Dependence Research Unit at Queen Mary, University of London, also this critical flaw in the study: ""The authors followed up smokers who tried e-cigarettes but did not stop smoking, and excluded smokers who tried e-cigarettes and stopped smoking," he said. "Like smokers who fail with any method, these were highly dependent smokers who found quitting difficult. The authors concluded that e-cigarette (use) was not helpful, but that would be true for any treatment however effective if only treatment failures were evaluated."

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