(2) A description of any reasonably foreseeable risks or discomforts to the subject; …

This advice is all fine and dandy for smokers who feel confident that they can quit using FDA-approved drugs. However, what about smokers who don't have the self-efficacy to quit using such drugs? What about smokers who have tried and failed with these approaches and are quite sure that it would be a waste of time to try the same dismal methods again? And what about smokers who are particularly excited about the possibility of using electronic cigarettes in a quit attempt?

Sadly, the truth is that the one lying to and deceiving the public is the American Lung Association. Most electronic cigarette companies are honestly and correctly informing their customers that these products are safer than cigarettes and that they may be helpful to some people in getting them off tobacco cigarettes. These are demonstrably truthful statements.

According to an at CSPnet.com: "The nation's tobacco companies and the U.S. Department of Justice (DOJ) have reached an agreement on publishing corrective statements that say the companies lied about the dangers of smoking and requires them to disclose smoking's health effects, said an Associated Press report."

The letter concludes: "By taking action to apply the MSA to e-cigarettes, you could make a giant stride in protecting kids from a lifelong addiction to nicotine."

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