Nevertheless, the anti-smoking groups insist that the tobacco industry funding should have been disclosed. For one, they argue that section 5 of the form insists that authors disclose any other conflicts of interest, even if they occurred prior to the past three years. Second, they argue that the history of funding by tobacco companies is well within the spirit of the disclosure requirement and that the authors have an obligation to let readers know that in the past, they have had financial relationships with Big Tobacco.

Futhermore, one of the problems noted in the deeming regulations is the fact that: "The vast majority of the respondents who were aware of these products indicated that they believed e-cigarettes were less harmful than traditional cigarettes...".

In this study, the authors study attempted to determine the number of electronic cigarette products on the market, both in terms of the number of different brands and the number of different flavors. Using comprehensive internet searches, the researchers found as follows:

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