In an published in the Milwaukee Journal-Sentinel, professor of epidemiology Dr. Ruth Etzel - formerly with the World Health Organization - called for a ban on electronic cigarette advertising. However, she made no similar call for a ban on tobacco cigarette advertising.

The rest of the story is that the anti-smoking groups are whining loudly because they need to: they need to cover up their own indiscretion -- negotiating and supporting a bill with no teeth, while misleading the public about the strength of the bill and its effects. In other words, unless the anti-smoking groups shift the blame over to the tobacco companies, then the fact that these groups lied to the American people is going to become clear.

The Rest of the Story

In contrast to Senator Rockefeller's assertion, blu is actively avoiding the marketing of candy-flavored electronic cigarettes to children, as it is not offering candy-flavored disposable electronic cigarettes. This is perhaps the clearest signal that blu is not marketing flavors to children. It should be obvious to the senators, if if they put any thought into the issue, that the best way to judge blu's intentions is to examine the differences between their starter kit flavors (the ones which require you to shell out 70 bucks) and their disposable flavors (the ones which kids are most likely to use). In fact, while the starter kit flavors do include candy varieties, the disposables do not. This is a clear sign that Lorillard is not interested in offering candy-flavored electronic cigarettes to the youth market.

A ban on the sale of electronic cigarettes to adults via the internet would have been devastating to the bulk of the electronic cigarette market and would have placed an immediate limit on the potential for growth in this market.

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