The failure of the Family Smoking Prevention and Tobacco Control Act does call for criticism. But that criticism should not be leveled at the colors Gold, Silver, and Blue. The criticism should be directed at the anti-smoking groups and politicians who sold out the health of the public for political gain.

Well, Polosa et al. have conducted exactly such a . They examined the changes in asthma symptoms among smokers who continue to smoke versus those who switch to electronic cigarettes. These investigators reported that in contrast to real cigarettes, the fake ones result in actual harm reversal. Lung function, asthma control, and asthma symptoms were significantly improved among patients who switched from regular cigarettes to electronic cigarettes. These improvements were even observed among patients who became dual users of both real and fake cigarettes.

Wimmer writes: “E-cigarette companies have revived sometruly repugnant past tobacco marketing tactics – cartoons, celebrities, candyflavors and health claims – to promote their unregulated new product. Further,e-cigarettes are available to kids everywhere – online and in stores. Data fromthe Centers for Disease Control and Prevention shows e-cigarette use bychildren has doubled in just one year. The extended regulatory delay iscontributing to another generation of Americans’ tobacco addiction. … theF.D.A. must build on them and propose rules to close the Internet salesloophole, eliminate candy and fruit flavors that attract kids, and requirecompanies to alter their products to help reduce tobacco’s lethal toll. Eachday of delay in finalizing this proposal means more newly addicted children andmore disease, death and misery.”

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