This irony is bizarre, but also quite unfortunate, as the undermining of anti-smoking messages from the e-cigarette industry by health groups is contributing to an unhealthy and incorrect perception that cigarette smoking is no worse than vaping. This incorrect perception is no doubt deterring many smokers from quitting or cutting down substantially on their cigarette consumption by trying e-cigarettes. Thus, the efforts of the FDA, CDC, and other health groups are actually aiding the cigarette companies by helping to protect cigarette sales from competition from the fake, non-tobacco variety.

The Rest of the Story

In fact, the bulk of the evidence suggests that the introduction of the cigarette filter, while obviously not making cigarettes substantially safer, did result in small but measurable declines in cancer risk. These declines occurred due to a tremendous reduction in tar yield, from levels as high as 40-50 mg down to less than 20 mg. The evidence suggests that further declines - to levels below this massive initial drop - were not associated with further declines in cancer risk.

Furthermore, the web site to which Wimmer links (NEwhere) does not claim that electronic cigarettes are safe. Instead, it suggests that they are safer than cigarettes. In fact, NEwhere acknowledges that electronic cigarettes are not 100% safe, as they do deliver formaldehyde. It its customers that: "electronic cigarettes are not a panacea for smokers. Electronic cigarettes do still contain the harmful chemical formaldehyde in their vapors."

Hopefully, 2014 will mark the return of evidence-based tobacco control practice.

The Rest of the Story has that we lied to the American public by telling them that electronic cigarettes are every bit as harmful as smoking, and has ordered us to make this statement. Here is the truth:

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