This assertion is based on a new study which found that electronic cigarette use, like smoking, results in reduced levels of exhaled nitric oxide. As Dr. Glantz writes:

"It is anticipated that Nicoventures will be making a formal application to the TGA in the near future.

"I think we have seen this movie before," Senator Richard Blumenthal said. "It is called big nicotine comes to children near you and you are using the same kinds of tactics and promotions and ads that were used by big tobacco and proved so effective." ...

As much as I condemn this advertisement, I also condemn the defamatory tactics that Glantz and Chapman are using to falsely accuse Lorillard of producing the ad.

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