I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

7. In a recent set of two articles on treatment for smoking cessation published in the Annals of Behavioral Medicine in April 2011 (; ), the conflict of interest statement regarding Dr. Fiore acknowledges that: "Over the last 3 years, Michael C. Fiore served as an investigator on research studies at the University of Wisconsin that were funded by Nabi Biopharmaceuticals."

3. Also in contrast to what we reported above, the journals in which these articles were published have not asked the authors to correct their disclosures by revealing their significant history of financial relationships with the pharmaceutical industry.

In an published early this week in the Los Angeles Times, CDC director Dr. Thomas Frieden issues a blistering attack on electronic cigarettes. In the article, he compares the damage and destruction caused by tobacco cigarettes with e-cigarettes, suggesting that another generation of our kids is going to become addicted to smoking because of e-cigarettes. He argues that the electronic cigarette industry is harming "hundreds of thousands of children."

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