It is difficult enough for youth to initiate cigarette smoking because of the harsh taste of the smoke. This is precisely why menthol cigarettes are so popular among youth. Menthol acts as an anaesthetic which makes it easier for a new smoker to tolerate the harsh taste. For smokeless tobacco products, adding flavorings appears to make these products more appealing to youth, probably for this very reason.

With this kind of foresight, these researchers could have easily won $250,000 to fund their research without having to bother the taxpayers. They could have simply put a $2,500 bet on the first score in the Super Bowl being a safety and they would have saved the state of California a quarter of a million bucks.

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