Many E-Cig retailers and vendors have made contributions as well. Fuzion Vapes, for example, donated 50% of their profits towards Vape a Vet for the month of July. Ace E-Juice donates 10 bottles per month towards the project. Butt Out E-Cig donates a portion of their profits towards the project as well. Other vendors have helped out by donating free E-Juices and hardware towards Vape a Vet’s fundraisers. Many vendors seem to be more than willing to donate, but a lot of vendors don’t know this project exists. If donating isn’t an option, spreading the word about this project would be a tremendous help especially to the local B&Ms who doesn’t know the existence of the project.

This advice is all fine and dandy for smokers who feel confident that they can quit using FDA-approved drugs. However, what about smokers who don't have the self-efficacy to quit using such drugs? What about smokers who have tried and failed with these approaches and are quite sure that it would be a waste of time to try the same dismal methods again? And what about smokers who are particularly excited about the possibility of using electronic cigarettes in a quit attempt?

Tobacco control advocates have often criticized scientists who were supported by the tobacco industry for failing to disclose their funding or other conflicts of interest, such as being paid to author commentaries critical of tobacco control policies. And rightly so. However, if we now engage in the very same tactics, then we become hypocrites, and our credibility in criticizing tobacco industry "hacks" is shot. We don't have any credibility in attacking "tobacco hacks" if we are "Big Pharma hacks."

What possible justification is there for banning advertising for electronic cigarettes, but not for the real thing?

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