It is perfectly reasonable for the government to intervene to prevent companies from making false or misleading claims to the public. Even severe infringement of free speech by corporations may be justified in the case of preventing the deception of consumers. However, there is little justification for prohibiting companies from telling consumers the truth, and there is no justification for suppressing the truth when those facts are the most pertinent information that the consumer needs to know in order to make an informed decision about using the product.
The key qualifier is "for the right smokers." There is a subset of smokers who try electronic cigarettes and find them satisfactory. They may then go on to make a decision to try to quit using e-cigarettes. The results of this study do not imply that if a smoker were "forced" to use e-cigarettes to quit, one would find the same favorable results.
The policy also states: "We give your information to the people and companies that help us provide, understand and improve the services we offer. For example, we may use outside vendors to help host our website, serve photos and videos, process payments, analyze data, conduct and publish research, measure the effectiveness of ads, or provide search results."
Thanks to deception like that we see here from Dr. Fiore, there is a perception that the use of smoking cessation drugs is the "standard of care." This is far from the truth. If the public, and tobacco practitioners themselves, understood the depth of the connection between those who crafted the "standard of care" (i.e., the Clinical Practice Guideline recommendations) and the industry that manufactures the drugs that are recommended in the Guideline, it would become apparent that these recommendations are heavily biased, not objective, and inappropriate.
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