"Nicoventures has met with the Therapeutic Goods Administration about the possible introduction of a new smoking cessation device in Australia," the statement said.

It is difficult enough for youth to initiate cigarette smoking because of the harsh taste of the smoke. This is precisely why menthol cigarettes are so popular among youth. Menthol acts as an anaesthetic which makes it easier for a new smoker to tolerate the harsh taste. For smokeless tobacco products, adding flavorings appears to make these products more appealing to youth, probably for this very reason.

I conclude: "While the tremendous decline in smoking since the 1964 Surgeon General’s report is worthy of celebration, the actual number of smokers has declined only from 53 million to 45 million. Clearly, the problem of cigarette smoking remains one of the most critical public health issues of our time. But to succeed, we need to rebuild a tobacco control movement that, unlike the current one, cares more about saving lives than gaining dollars."

The most telling point is that blu does not offer its disposable products in flavors other than tobacco (classic) or menthol. Note that the disposable products are the ones that are relevant to children because they are the cheapest and most likely to be used by kids. It is very unlikely that kids are going to unleash the money required to purchase the charging kit. Blu offers rechargeable starter kits that do contain flavorings, but does not offer the disposables in flavors other than tobacco or menthol. Kids would have to shell out a minimum of $70 for the starter kit.

Last week, three Democratic lawmakers -- Rep. Henry A. Waxman (CA), Sen. Tom Harkin (IA), and Rep. Peter Welch (VT) -- sent a to the Attorneys General in their states requesting that the AGs declare that electronic cigarettes fall under the terms of the Master Settlement Agreement (MSA) signed in 1998 with the tobacco companies.

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