It is important to point out that just because the relative risk of cancer associated with filtered cigarettes is lower than that for non-filtered cigarettes, it does not necessarily follow that switching from a non-filtered to a filtered cigarette will reduce one's health risks. It is possible that smokers who make such a switch will compensate because they are used to higher tar levels. It is possible that the observed reduction in cancer risk only holds for lifelong filtered cigarette smokers, as they do not compensate (they never smoked non-filtered cigarettes). In fact, the scientific evidence supports this contention.

Because ANR is falsely accusing Mistic of being part of Big Tobacco, I am afraid that ANR is making a potentially defamatory statement. The false accusation appears to be malicious, as it ties Mistic to the historical fraud and conspiracy for which the tobacco companies were found guilty in the Department of Justice lawsuit. The accusation also appears to represent a blatant disregard for the truth, since there is absolutely no reason to even think that Mistic is owned by Big Tobacco, and because ANR does not list Mistic in its list of e-cigarette brands that are owned by tobacco companies. Thus, it appears that ANR is aware that Mistic is just an independent e-cigarette company.

Ironically, banning the flavors in electronic cigarettes could have the perverse effect of decreasing e-cigarette use but increasing use of real tobacco cigarettes. Hopefully, the FDA will examine this issue closely before taking the advice of anti-smoking groups and advocates, who are already calling for a ban on e-cigarette flavorings.

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