In addition, hiding conflicts of interest deprives the public (and other researchers) to properly evaluate the validity of one's work. Certainly, one has a different view of the validity of the arguments in Fiore's piece once one becomes aware of his long history of financial relationships with Big Pharma. It is unfair to readers to deprive them of this relevant information. Plus, it is unfair to the journal, because the image of the journal itself could become tarnished if it becomes known that an author hid relevant financial conflicts from readers.

What is a defective cigarette, you may ask. Well, according to the FDA, a cigarette that causes lung cancer, heart disease, emphysema, kidney cancer, or leukemia is not defective. Those are cigarettes which are working the way they are supposed to work!

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