But other health academics have disagreed and have written to the World Health Organisation describing e-cigarettes as potentially life-saving.

The study reports that at one year follow-up, the rate of smoking cessation among the baseline non-e-cigarette users was 13.8%, compared to 10.2% for the 88 electronic cigarette users, a difference that was not statistically significant. On this basis, the study concludes that electronic cigarettes are not effective for smoking cessation.

What the story demonstrates is that Dr. Glantz has a pre-determined set of conclusions about electronic cigarettes and the tobacco companies' role in inappropriately marketing these products to addict a new generation of kids. When presented with information, he jumps to an immediate interpretation and conclusion that supports his pre-determined schema. Instead of exercising critical judgment and objective evaluation of the evidence, he immediately twists the facts to support his pre-existing position. Dr. Glantz is just one example of a phenomenon that characterizes a number of researchers and tobacco control groups that are vehement opponents of electronic cigarettes for ideological, rather than valid scientific reasons.

I argued as follows:

Simply put, they argue that what needs to happen is for tobacco control scientists to start being honest, to adhere to good scientific practice, and to guide their conclusions by evidence rather than emotions.

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