5. The regulations do not immediately pull any e-cigarette products from the market.

Similarly, NJOY does not appear to be marketing to kids. The most telling point is that in its internet sales, the company does not sell flavored e-cigarettes (only traditional tobacco and menthol). And of course, if NJOY were after kids, it would certainly offer the flavored varieties online, since kids are more easily able to obtain these products online, where age verification is not required, than in-store, where it is.

One reason why these conclusions are so dangerous is that they may lead smokers to figure that there is no value in their smoking outside the home. If thirdhand smoke is as harmful as secondhand smoke, then why bother smoking outside?

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