For obvious reasons, the Glantz approach is the wrong one to take, and the Brown et al. approach is correct. This study demonstrates that when you analyze the data the proper way, it appears that electronic cigarettes -- for the right smokers -- can be an effective smoking cessation tool.

The Rest of the Story

The Rest of the Story

Many E-Cig retailers and vendors have made contributions as well. Fuzion Vapes, for example, donated 50% of their profits towards Vape a Vet for the month of July. Ace E-Juice donates 10 bottles per month towards the project. Butt Out E-Cig donates a portion of their profits towards the project as well. Other vendors have helped out by donating free E-Juices and hardware towards Vape a Vet’s fundraisers. Many vendors seem to be more than willing to donate, but a lot of vendors don’t know this project exists. If donating isn’t an option, spreading the word about this project would be a tremendous help especially to the local B&Ms who doesn’t know the existence of the project.

The study concludes that the tobacco companies circumvented the law and argues that these brands should be labeled by the FDA as "adulterated" and pulled from the market.

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