“I was smoking over a pack a day and spending about $200 a month on cigarettes. Now I have cut that cost down over 50%… plus I don’t have that awful lingering smell, bad breath, and that guilt feeling. I love that Cigavette is 100% smoke and tobacco free among other things. Not only is that probably healthier for me, it also doesn’t bother those around me (like my friends and family!!!). I can tell I am feeling better and getting stronger everyday. Cigavette gives me the freedom to enjoy the benefits of a Non Smoking Lifestyle”(from Cigavette website)

By opposing the classification of e-cigarettes as tobacco products, the e-cigarette associations have been everything they can to avoid regulations that treat these products in the same way. The reason is simple: such regulations would give cigarettes a huge competitive advantage in the market place. Laws that categorize e-cigarettes the same way as tobacco products are essentially protective legislation for tobacco cigarettes. By fighting such a classification, e-cigarette associations are doing what they can to reject the idea of this protective legislation so that they can gain the upper hand on cigarettes and eventually, make these products obsolete.

The article reports that: "Under the agreement with the DOJ, each of the companies must publish full-page ads in the Sunday editions of 35 newspapers and on the newspapers' websites, as well as air prime-time TV spots on CBS, ABC or NBC five times per week for a year. The companies also must publish the statements on their websites and affix them to a certain number of cigarette packs three times per year for two years."

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