The rest of the story is that in a tragic reversal of the historical functions of public health viz a viz industry, it is now the e-cigarette companies that are attempting to undermine cigarette smoking while the health groups, led by CDC and FDA, are protecting the cigarette market by undermining the anti-smoking messages from the e-cigarette industry.

It is important to point out that just because the relative risk of cancer associated with filtered cigarettes is lower than that for non-filtered cigarettes, it does not necessarily follow that switching from a non-filtered to a filtered cigarette will reduce one's health risks. It is possible that smokers who make such a switch will compensate because they are used to higher tar levels. It is possible that the observed reduction in cancer risk only holds for lifelong filtered cigarette smokers, as they do not compensate (they never smoked non-filtered cigarettes). In fact, the scientific evidence supports this contention.

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For several years, the Rest of the Story has been arguing against policies by which employers refuse to hire smokers. My main argument is that this is a form of employment discrimination and is therefore unwarranted. Further, I have suggested that refusing to hire smokers opens the door to discriminating against other groups, such as obese persons.

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